When starting a business it’s easy to forget that people deal with people and rush straight into your robotic sales patter. Take time to get to know potential clients, and understand them, their businesses and their needs.
Once you start to build a relationship with your customers, trust will follow and no doubt orders or bookings for your product or service will do too.
Understanding your client’s pain points and what is really affecting their businesses will stand you in good stead, leaving you in a better position to offer them a solution to improve their problematic situation.
You will find that work can potentially flow both ways with you and your client helping each other out and ultimately growing your businesses together.