So you have your website, and your Facebook page and now you’re in blogger heaven posting engaging content to your ‘Likers’, but your reach is low!
When Facebook produced business pages they were clever in initially allowing 100% reach to people that had liked your page. As time has gone on, Facebook has evolved into the huge business that they are today they have slowly and quietly reduced the organic reach of your posts.
Why? I hear you cry! The simplest answer to that one is money.
Facebook now has such control over the page that organic reach is at an all-time low of around 2%. The only way to get your beautifully written blog post in front of anyone is to pay, either by boosting the post or by Pay Per Click advertising.
There is still a small workaround that does help you generate higher reach levels without the need to pay a single penny.
Join local groups that you might find your customers in, for example, if you sell wedding-related products or services, look for FB groups in your local area that are wedding related.
Once you have joined these groups you can simply share your blog post with them, either via your FB page (ideally) or directly from your website if you have the capability.
In either case, you will create link funnels that drive traffic back to your website.