Facebook has become the biggest social media network in the world with well over 1 billion users. Ensuring your Facebook Business page is set up correctly will help you reach some of those prospective clients.
1. Claim Your Name
Be sure to claim your business address, before someone else does, don’t settle for www.facebook.com/10003848/etc etc/ go into the page settings and re-name your page if it’s available so it looks neater and is easier to remember such as www.facebook.com/pixxelagency
2. Brand Consistency
Carry your branding across to Facebook by utilising the profile picture and cover photo effectively.
3. Get Rated
Add your address and map to activate the rating feature, then encourage your customers to rate you, they can use both the star system and a short paragraph to tell the world how great you and your business are.
4. Mix It Up
Photos and video get more engagement, so mix it up a bit, there’s no need to type constantly, keep it concise and informative.
5. Interact
Once you have done the hard work of generating engagement from your “Likers” ensure you carry on interacting with them, and make them feel like sharing and commenting on your posts, this actually feeds back to Google as ‘social signals’ and will have a small benefit on your website ranking in the search results.