So you have your shiny new website. It’s great, does everything that you asked us for and looks fantastic, but for how long?
The web, websites and the software that run it all are fluid, changes are constantly being made in an effort for a faster, cleaner and more interactive experience. The goalposts move every day.
Your website is the hub of your business’s marketing activity, it’s where you should be posting blog articles that engage your potential clients enough to sign up for your newsletter. It’s where you show off your services or portfolio of work, your testimonials from previous achievements and where you drive all of your traffic to click “GET IN TOUCH” or “BUY NOW”.
Unfortunately, as the web evolves, software becomes out of date or maybe not as cool as the next guy, keeping your site refreshed will ensure you keep your clients coming back.
Think about how a supermarket works, they constantly change the aisles to keep you looking so that you buy something extra, your website should be no different.
Updating your website every 2-3 years ensures that you are constantly moving to the latest software, keeping your site slick with new design changes and your visitors on the site longer which is great for the gods at Google who decide on your rank position.